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/competitor-analysis Command

Reference the global copywriting rules in .claude/copywriting-rules.md and CLIENT1 context in ../client-context.md, then conduct a comprehensive competitor analysis:

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Reference the global copywriting rules in .claude/copywriting-rules.md and CLIENT1 context in ../client-context.md, then conduct a comprehensive competitor analysis:

Competitor Analysis Framework

Primary Research Objectives

  • Identify direct and indirect competitors
  • Analyze competitive positioning and messaging
  • Discover content and marketing strategies
  • Find gaps and opportunities in the market
  • Benchmark performance and best practices

Competitor Categories

Direct Competitors

Definition: Companies offering similar solutions to the same target market

  • Competitor 1: [Name, website, brief description]
  • Competitor 2: [Name, website, brief description]
  • Competitor 3: [Name, website, brief description]

Indirect Competitors

Definition: Alternative solutions that address the same customer pain points

  • Alternative 1: [Name, type of solution]
  • Alternative 2: [Name, type of solution]
  • Alternative 3: [Name, type of solution]

Aspirational Competitors

Definition: Companies CLIENT1 wants to compete with in the future

  • Target 1: [Name, why aspirational]
  • Target 2: [Name, why aspirational]

Analysis Framework

1. Company Overview

For each competitor, document:

  • Company Size: [Employees, revenue if known]
  • Funding Stage: [Startup, Series A/B/C, Public, etc.]
  • Market Position: [Market leader, challenger, niche player]
  • Geographic Presence: [Local, national, global]
  • Years in Business: [Founded date, market experience]

2. Product/Service Analysis

  • Core Offering: [Main product/service description]
  • Feature Set: [Key features and capabilities]
  • Pricing Model: [Free, freemium, subscription, one-time, custom]
  • Price Points: [Actual prices if available]
  • Target Market: [Who they serve, market segment]
  • Unique Selling Proposition: [What makes them different]

3. Marketing & Positioning Analysis

Brand Positioning

  • Brand Promise: [Their main value claim]
  • Brand Personality: [How they present themselves]
  • Key Messages: [Core messaging themes]
  • Differentiation: [How they position vs. others]

Website Analysis

  • Homepage Message: [Main headline and value prop]
  • Navigation Structure: [How they organize content]
  • Conversion Elements: [CTAs, forms, offers]
  • Content Quality: [Professional, engaging, informative]
  • Mobile Experience: [Mobile optimization quality]
  • Page Speed: [Loading performance]

Content Marketing

  • Blog Frequency: [How often they publish]
  • Content Types: [Articles, videos, podcasts, etc.]
  • Topic Focus: [What subjects they cover]
  • Content Quality: [Depth, usefulness, engagement]
  • SEO Performance: [Search visibility, ranking keywords]
  • Gated Content: [Whitepapers, ebooks, webinars]

Social Media Presence

  • Active Platforms: [LinkedIn, Twitter, Facebook, etc.]
  • Follower Count: [Audience size by platform]
  • Posting Frequency: [How often they post]
  • Engagement Rates: [Likes, comments, shares]
  • Content Style: [Professional, casual, educational]
  • Social Media Strategy: [Thought leadership, promotion, community]

Paid Advertising

  • Google Ads: [Search ads, display ads presence]
  • Social Media Ads: [Facebook, LinkedIn advertising]
  • Ad Messaging: [Key themes in ad copy]
  • Landing Pages: [Quality of ad destination pages]
  • Ad Frequency: [How often ads are seen]

4. Sales & Customer Analysis

Sales Process

  • Sales Model: [Self-service, inside sales, field sales]
  • Demo/Trial: [Free trial, demo availability]
  • Sales Materials: [Case studies, testimonials, ROI calculators]
  • Sales Team: [Size, experience, specialization]

Customer Base

  • Customer Types: [SMB, mid-market, enterprise]
  • Industry Focus: [Specific industries they serve]
  • Geographic Distribution: [Where their customers are]
  • Customer Success: [Support, onboarding, retention programs]
  • Public Customers: [Known clients, case studies]

5. Strengths and Weaknesses Assessment

Competitive Strengths

  • Product Advantages: [Superior features, performance]
  • Market Position: [Brand recognition, market share]
  • Resources: [Funding, team size, expertise]
  • Partnerships: [Strategic alliances, integrations]
  • Customer Loyalty: [Retention rates, testimonials]

Competitive Weaknesses

  • Product Gaps: [Missing features, limitations]
  • Market Blind Spots: [Underserved segments]
  • Resource Constraints: [Limited funding, small team]
  • Customer Issues: [Complaints, negative reviews]
  • Pricing Disadvantages: [Too expensive, limited options]

Opportunity Identification

Market Gaps

  • Underserved Segments: [Audiences competitors miss]
  • Feature Gaps: [Capabilities no one offers well]
  • Price Gaps: [Pricing models not available]
  • Geographic Gaps: [Markets not well served]
  • Channel Gaps: [Distribution methods underused]

Content Opportunities

  • Topic Gaps: [Subjects competitors don't cover]
  • Format Opportunities: [Content types underused]
  • SEO Opportunities: [Keywords competitors miss]
  • Thought Leadership: [Perspectives not represented]

Marketing Opportunities

  • Channel Gaps: [Marketing channels underused]
  • Message Differentiation: [Unique positioning angles]
  • Audience Segments: [Customer groups overlooked]
  • Partnership Opportunities: [Potential collaborations]

Competitive Intelligence Tools

Website Analysis

  • SimilarWeb: Traffic sources and volume
  • SEMrush/Ahrefs: SEO and PPC analysis
  • Wayback Machine: Historical website changes
  • BuiltWith: Technology stack analysis

Social Media Monitoring

  • Social Mention: Brand mention tracking
  • Hootsuite Insights: Social media analytics
  • BuzzSumo: Content performance analysis
  • Sprout Social: Competitor social tracking

Content Analysis

  • BuzzSumo: Top performing content
  • Ahrefs Content Explorer: Content gap analysis
  • Google Alerts: Mention monitoring
  • Feedly: Content monitoring and curation

Ad Intelligence

  • Facebook Ad Library: Active Facebook ads
  • SEMrush: Google Ads analysis
  • SpyFu: Competitor PPC research
  • AdBeat: Display advertising intelligence

Prompt for Analysis

Ask for:

  1. Competitor List: Which companies should be analyzed?
  2. Analysis Depth: Comprehensive or focused on specific areas?
  3. Primary Focus: Product, marketing, pricing, or content strategy?
  4. Timeline: How current should the analysis be?
  5. Output Format: Summary report, detailed analysis, or comparison chart?
  6. Key Questions: Specific competitive questions to answer?

Analysis Output Template

Executive Summary

  • Market Landscape: [Overview of competitive environment]
  • Key Findings: [Top 3-5 insights discovered]
  • Opportunities: [Primary opportunities for CLIENT1]
  • Threats: [Main competitive threats to address]
  • Recommendations: [Strategic recommendations based on analysis]

Detailed Competitor Profiles

[For each competitor, provide structured analysis using framework above]

Competitive Matrix

[Comparison table showing key differentiators across competitors]

Action Items

  1. Immediate Actions: [Quick wins based on analysis]
  2. Short-term Strategy: [3-6 month competitive responses]
  3. Long-term Positioning: [12+ month strategic moves]
  4. Monitoring Plan: [Ongoing competitive intelligence process]

Appendix

  • Data Sources: [Where information was gathered]
  • Analysis Date: [When research was conducted]
  • Update Schedule: [How often analysis should be refreshed]